Ep #16 How to Drive Pharmaceutical Marketing Success - Roman Prokopchuk's Digital Savage Experience
Pharma and Biotech marketing teams play beat the clock with the time they have to market a drug to HCP and DTC segments. Once a patent ends the drug can go generic and the money goes away. Having worked with many Pharmaceutical companies, there are several actions internal marketing teams can take to speed up and increase the potential of campaign success.
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