Ep #227 The CEO's Time Machine Interview With Geoff Thatcher Author and Chief Creative Officer

I got to interview Geoff Thatcher.

Geoff Thatcher is the author of THE CEO'S TIME MACHINE.

When the pandemic hit, Geoff Thatcher’s business of designing engaging theme park attractions, museum exhibits, and visitor centers came to a fast pause!

Thatcher had written a short book years before that was just sitting. Along with his talented illustrator daughter, Zoe Thatcher, they made the most of their sudden influx of time. Within the first four weeks of the shelter-at-home order, the pair got an editor, a publisher, created 40+ illustrations.

THE CEO'S TIME MACHINE (Casa Flamingo Literary Arts, June 1, 2020) powerfully reminds readers that envisioning the future is a matter of perspective as an outgoing business visionary CEO take his protégé on tour of the past, present and future. Through creative storytelling and bold illustrations, this quick business parable examines numerous business axioms.

This quick business parable examines numerous business axioms such as, how:

The value of a business is the sum of its decisions,
Practicing hearing others and being heard could make you billions,
Business can challenge your ethics,
Creativity and imagination are limited by perspective,
Recognizing your part in “the giggle test” can lead to success or failure,
Corporations, by their nature, conspire against the future,
Middle managers can squash ideas without realizing their impact,
Innovative ideas become politicized and positioned right out of existence, and
Breaking down the CEO filter (how employees speak when the CEO is listening) can ignite innovation.

We spoke about: